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Heavy Facebook Users may have Weighty Amygdalas

By | facebook, news | No Comments

The size of your amygdala might indicate how large and complex your social network is. Amygdala volume has been connected to social network and behavior in past research, as scientists have found that nonhuman primate species with larger social groups tend to have greater amygdala volumes. Kevin Bickart and his coauthors took the next logical step and examined how amygdala volume varies in humans with different social networks. Their results appear in a recent issue of Nature Neuroscience.

The researchers measured two social network factors in 58 adults. First, they calculated the size of a participant’s network, which is simply the total number of people that are in regular contact with the participant. Second, they measured the network’s complexity, based on how many different groups a participant’s contacts can be divided into. The authors then examined how well those two factors correlated with the size of a participant’s amygdala and hippocampus. The hippocampus served as a negative control, as it should not vary based on social networks.

Linear regression revealed a positive correlation in amygdala size with both social network size and complexity. This effect showed no lateralization, meaning both left and right amygdala volumes followed this relationship. In addition, the effect is relatively specific, as other social factors like life satisfaction and perceived social support failed to correlate with amygdala volume.

Social network size and complexity did not significantly correspond with the size of the hippocampus or other subcortical areas. The authors did find that three regions in the cerebral cortex of the brain (caudal inferior temporal sulcus, caudal superior frontal gyrus, and subgenual anterior cingulate cortex) might correlate with social networks. They propose that those regions might have evolved along with amygdala to deal with the complexities of growing social circles.

This is one of the first publications that demonstrates a relationship between amygdala volume and social networks in humans. It would be fascinating to determine if a cause and effect relationship can be established. Are certain people born with larger amygdala and therefore create bigger social networks, or does the amygdala grow as we gain more friends and foes?

Yep, Facebook Rejects $15 Ba Ba Billion from Microsoft

By | facebook, Microsoft | No Comments

At a tech conference in Paris on Friday, a Microsoft executive confirmed that the company made a failed bid to buy Facebook three years ago.

Mark Zuckerberg, CEO of Facebook, turned down an offer of $15 billion from Microsoft’s CEO Steve Ballmer, according to Fritz Lanman, Microsoft’s senior director of corporate strategy and acquisitions. Lanman divulged information about the failed deal while speaking at the LeWeb tech conference in Paris earlier today.

“Yeah, we tried to acquire Facebook,” Lanman said during an onstage interview, according to a report by TechCrunch , ” Facebook had a lot of similarities to Microsoft back in the day.”

Lanman added that when Facebook rejected Microsoft’s offer, Microsoft instead invested $240 million for a small stake in the company.

Microsoft and Facebook continue to work together , announcing in October that they were teaming up to make search more social. As part of this partnership, Facebook’s search, which is powered by Microsoft’s Bing, is making it easier to find people on the social networking site.

Lanman said Facebook could one day be worth as much as Microsoft.

“It’s easy to say that Microsoft missed a huge opportunity in not buying Facebook when Ballmer met with Zuckerberg,” said Dan Olds, an analyst with The Gabriel Consulting Group. “But Microsoft offered a huge amount of cash and was repeatedly turned down. Since it’s a private company, the best [Microsoft] could do was to take a small stake for $240 million.”

And Zuckerberg’s decision may have been a good one for the fledgling company. “Who’s to say that Facebook would have been nearly as successful if Microsoft had bought them and taken over?” Olds asked. “For all we know, Microsoft might have screwed it up.”

By Sharon Gaudin, Computerworld Dec 10, 2010 3:28 pm